Marketing For Hair Salon Owners

Ben Barker presents…

…Now You Too Can
Compete With The Toughest Competition, And Start Stuffing Money Back
Into Your
Own Cash Register From Today Forwards.

It
all started when you became a skilled hairdresser. You
loved meeting people, you loved showing off your creative flair.

Then
after a while, you noticed how much money your boss –
the salon owner – was wedging into his cash register every day. That’s
when you
realized that you were on the wrong side of the fence!

So,
you made a smart and brave move and started your own
salon.

With
your name above the door, staff working hard for you
and respecting you, friends and family being proud of you… it was a
great
lifestyle, right?

Sadly,
before long, the reality struck…

Running a
successful salon wasn’t going to be as
easy as you had imagined.

Now
your salon is barely breaking even. You have
unmotivated staff slouching around the salon, complaining that there is
no work
and how bored they are.

If
business doesn’t pick up soon, then you know you are
going to lose your well trained, expert stylists (and often good
friends) to
the local competition across the street.

Your
dream has suddenly turned into a stressful nightmare.

But like all nightmares, your
current situation can be
ended with a quick wake up call. That’s why, in the next few minutes...

A
system which allows your salon to run much more
smoothly,
with much higher profits,
less advertising costs,
and more repeat
business.

A
system which turns you into the talk of the town… and
the envy of your harsh competition across the street.

A
system that even the most down and out, ready to quit,
barely breaking even salon owners can roll out, rinse and repeat and
wash away
the stress of a struggling salon after putting it into action.

It’s
also very affordable, easy and quick, and will allow
you to start turning the profits back on in a snip.

And
no, it’s not
about spending thousands on
newspaper ads or Yellow Pages listings that don’t work.

It’s
not
about damaging your business with
sales and discounts (that’s a huge “nail in the coffin” mistake for
most salon owners.)

This is not some system that has been
rehashed from the 90’s. It’s a set of modern day marketing
techniques
that
will…

• Bring in new customers
  with little to NO extra
  cost
• Keep
  customer loyalty higher than ever before
• Get
  more people recommending you to their
  friends
• Allow
  you to stand out from the competition no
  matter how big and powerful they are
• Take the pressure off
  you, by getting other
  people to build your business for you (including your competitors,
  believe it
  or not)
• Give
  you profit
  and time to open more salons
  over the coming years

And that means…

• No
  more lying awake at night worrying how the
  bills are going to be paid.
• No
  more stressful days of low footfall or head
  counts.
• No
  more borrowing to pay your overheads.
• No
  more guilt or worries about laying off your
  best stylists or worse still, letting them fall into the hands of your
  competition.

It’s
time to put your
business back on target. It’s
time to start making the kind of money that your old salon boss was
making…
where your dream began, remember?

And it all starts with…

The
Golden Rules Of Salon
Profits:

Marketing:
Don’t waste money on advertising, until
you can afford to test it. Use your profits to roll out small local
ads, but
don’t take the risk until you can afford to. Traditional advertising is
not as
effective today, so beware!

Customers:
Money back guarantees don’t matter to
customers… all they care about is a comfortable experience, and
feeling great
when they walk out. Get it wrong once, and you’ll probably never have a
second
chance.

Competition:
What makes your salon worth visiting
over that big brand across the street? What can you offer that they
can’t? What
happens if they introduce a new line of products or services… will
you be
able to quickly adapt? The more unique you are, and the more flexible
and open
to change you are, the less you will have to worry about competition.

Pricing:
Sales and discounts seldom save a
business. If anything, they make your salon look cheap and desperate.
Use
promotions and events, not sales. If you need to cut costs, do it from
the
supply end, don’t take it out of the profits or staff wages.

Cost
Containment: If something isn’t generating
profit or is a time suck, then drop it. Look at what is making the
biggest
margins and really make that a central point of your business.

Debt:
Cash flow kills more businesses than anything
else. If you have to borrow, make sure you have a realistic plan for
repayments. If you’re borrowing just to keep your business above water,
then
you need a new marketing plan, fast.

Losses:
What isn’t generating a profit? Breaking
even is ok, but you can’t afford regular monthly losses to continue.
Look at
your financial reports and records, and see what needs to go. Don’t be
sentimental or emotionally attached; just drop whatever is sucking
money out of
your business. Then focus more time and money on pushing the thing that
are
working instead.

But
that’s not enough. There’s something else you should
know if you want to turn your salon around in record time…

The
Average Salon Only
Keeps 30%-50% Of The First Time Clients Who Walk Through The Door.

Which
means that if you can control who comes in, you can significantly
increase your repeat customer base.

You
know this already, but do you know how it’s done?

Well,
if not, then let’s get into the real deep and dark
secrets of a profitable salon.

First,
let’s cover some tips for holding onto more
customers…

1.
You need a website (or a better one)

The
web is no longer just about worldwide companies
anymore. Local searches dominate the search engines every day.

People
want to do some research on your salon before they
book these days. This is a great opportunity to sell yourself hands
free.

All
you need to do is include some basic info: hours,
prices, location, contact info, staff names, payments accepted,
products you
carry. There are many inexpensive website builders/designers out there
today.

Want
to cut down staff costs and calls? Then set up an
online booking system that takes care of all your incoming call
bookings. It’s
not that hard to do, and a web programmer can set this up for a
reasonable
price.

There’s
actually a lot of premade solutions that you can
ask a programmer to install, which would drastically cut the costs even
further. Just tell them that you don’t need a solution built, and that
they can
use a premade booking system that integrates into your own site.

2.
Do something wacky

Some
salons let their customers have a “duvet
day” where they come in wearing pyjamas. It sounds silly, but these
kinds
of quirks give your salon personality and get people talking about you
in a
good way.

3.
Be smart with any paid advertising

High
profile, upper class clients are not interested in
sales or discounts. Middle class clients are not able to drop in during
working
hours.

You
need to send the right message to the right
demographic for the best response. Do you know who your main target
demographic
is? If so, what would appeal to them the most?

How
can you make it easier for them to make a booking and
come in? Where do they hang out and work? Knowing these things will
allow you
to find ways of reaching them directly, and speaking their language.

4.
Get a better accountant

You
haven’t got time to worry about someone you don’t
trust. You haven’t got time to do it yourself. A good accountant can
really put
money back in your pocket each month… money that could be well spent
on
advertising or marketing to get more repeat customers.

There’s
so much more, this is just the start.

But
the good news is…

It’s
really not hard to build and keep a profitable salon
once you start to use your natural creativity and flair that you
already have
deep down.

Some
of the tips above might be enough for some salon
owners to stand a chance, but they are only the basics.

We
haven’t even begun to uncover the real, underground,
street level secrets that your competition is using.

And
that’s what you are missing…

The
proven blueprints to actually take your salon
from barely surviving to truly thriving.

And
not just one off jackpots, but daily repeat
customers and month on month profit soaring. More bookings,
busy staff,
bills paid on time.

Today,
I’d like to give you that missing blueprint so you
can save your salon
from going under.

Allow me to present…

Your Complete Guide To
Increasing Your Salon Profits…


Even On A
Shoestring Budget!


For Only $17

(This
is a digital download product and all images displayed
are for visualization purposes only)

I’ve
already given you some very real advice that works,
but I know you want and need more.

You
need a competitive edge
if you want your salon
doors open next week, next month, next year.

You
can’t just do the same old, obvious and expensive methods
and expect a flurry of new customers like magic.

You
need something that works today, this year and beyond.
Why? Because people have more choice than ever these days, and they are
starting to tune their eyes and ears out of advertising… because
there’s so
much of it.

That’s
why I have created a full A-Z guide which walks you
through modern day marketing, social media marketing and PR techniques
to get more
people calling
your salon and booking an appointment today.

We’re
not
talking about throwing away
thousands on a Yellow Pages ad here. We’re not
talking about
giving discounts and sales which cut into your profits either.

Those
methods should be left behind in the 90’s. They
won’t cut it into today’s fiercely competitive world.

Today,
you need a mix of psychological tactics,
persuasion, loyalty building devices, social media, word of mouth
triggers… things
that
your competition are clueless about.

Inside
the guide below, that is exactly what you will be
getting…

…along with a
wide range of tools to get people
talking about your salon, coming back every month, paying more than
usual,
buying more products, finding you over the competition, and staying
loyal for
life.

So Let’s
Get A Little More
Specific. Here’s What I’ll Be Sharing With You In More Detail:

• What turns most
  potential customers off when it
  comes to your business, before they even make an appointment… and how to
  solve this problem with little to zero money involved
  (often in less than a
  couple of days)

• Why your staff could be killing
  your profits,
  despite being the best stylists in town… and over seven ways to turn
  these
  overlooked problems around

• How
  to pull your staff out of their current low
  mood and attitude, so you can portray a positive, professional image
  (this is
  crucial for your business and your reputation)

• Why
  worrying about styling and book-keeping is
  distracting you from the real problems
  that YOU could be personally causing in
  your salon

• Why
  customers don’t care about their great new
  hairstyle as much as they care about the _____, and why this could be
  ruining
  your salon

• What
  does it really mean to give your customer
  an experience, and not just a new hairstyle? Find out what it is, and
  how the
  pros do it

• 7
  proven and cheap ways to instantly boost your
  salon’s reputation in the local community, and getting
  people to sell their
  friends on your salon

• Is
  something as simple as your salon name
  actually killing your business cold? Find out inside…

• How
  to spread the word using the internet and
  business cards, the right way

• A
  cheap and simple way to increase customer loyalty
  by giving your customers ______ when they leave the salon, which
  practically
  forces them to come back at least once more, and makes your name stick
  in their
  heads!

• How to turn your
  reception/waiting room into a
  customer seducing honey trap… using a mix of social
  proof, branding, comfort
  and style to really “lock in” your customer to become a fan of your
  salon… and to truly remember the whole experience at the same time
  (this is
  gold dust!)

• How
  to turn your under-booked services into your
  key selling points for any advertising you do… or simply for
  up-selling
  customers who are already sat in your salon

• The
  secret of turning bored, surplus salon staff
  into useful marketing assistants that create an unbeatable experience
  for your
  current customers in the salon (this really gets people talking about
  you!)

• A simple trick for getting people
  to tell their
  friends about you, and how to use _______ to create
  powerful social proof and
  testimonials that they want to share with friends, family and even
  complete
  strangers (this really is out of the box stuff, but it works really
  well!)

• A
  fool proof and proven system for getting real,
  authentic and detailed testimonials from delighted customers… so you
  can
  increase your business, persuade more people to make a booking, become
  sought
  after, and even increase your chances of getting a business loan (all
  is
  explained inside)

• How
  to literally explode your business within a
  couple of months, and without a penny spent on advertising,
  using an automated
  online system that brings loyal customers back in one click (yes, it
  really is
  that simple… and companies like Maceys, Disney, Vue Cinemas, and even
  local
  butchers and book-stores are paying thousands to have this done for
  them, but
  now you can do it yourself for free!)

• How
  to create a USP (Unique Selling Proposition)
  that sets you apart from the competition and gives people a reason to
  choose
  your salon over theirs every time… including real examples

• A
  simple, cheap and fast promotional method for
  establishing your salon as the most professional in town, as well as
  being the
  place to be for style conscious local residents… by tapping into what
  they
  care about the most (hint = it’s NOT about them or their hair!)

• My
  sneaky trick for getting local newspapers to
  give you FREE
  column inches and FREE
  advertising

• How
  to create newsworthy events and then make
  local papers, radio stations and even local news TV stations give you
  thousands
  worth of free advertising and PR as a result (hint = you can’t just
  have an
  open day and expect people to flock to your salon)

• Another
  sneaky system for tapping into your
  potential customers, but through the power of children this time…
  (this is
  very untapped, and it has a double barrel promotional effect for short
  and long
  term gain)

• My full portfolio boosting system…
  how to
  start, manage and promote your portfolio online for more customers.
  I’ll even
  show you how to get around customers who don’t want their picture
  taken, but
  you still want to show off your latest work and styles

• How
  to find dirt cheap (or sometimes totally
  FREE) models for all your promotional campaigns, advertising, salon
  literature,
  website images etc.

• How to get a new
  website up and running quickly,
  even if you’re not technical... so that you can bring in
  floods of local
  searchers looking for their local salon

• How
  to get your new or existing website to the
  top of Google, so you can get the biggest slice of internet users
  finding your
  site and making a booking (this is probably the best free source of
  advertising
  you’ll ever experience)

• The
  one website I use called _______ which is
  jam packed with potential new customers looking for businesses like
  yours every
  day

• How
  to run cheap, small budget ads online where
  you only ever pay when someone clicks and visits your site to make a
  booking
  (this is a great technique once you have the profits to play with)

• The secret of social media online...
  how to tap
  into the websites that your customers are using every day, and get your
  business right under their noses without being a pest or annoying
  advertiser

• Video
  gold: How most salon owners are totally
  overlooking one of the biggest websites on planet Earth …
  and
  why – when done right – it can be one of the best FREE advertising and
  branding
  methods you will ever have access to

• Making
  flyers and distributing them for mere
  pennies… a simple system that works, and brings in new customers each
  month
  along with serious branding for your salon

• How
  to tap into a certain group of people that
  will literally be “walking, talking billboards” for your salon… and
  are not just a great demographic for representing your new styles, but
  also are
  able to reach your perfect target customers

• A full system for re-opening a
  salon the right
  way… including in-store tips, local press and a unique
  reason for the re-open
  (get this wrong, and you probably won’t get a second chance with this
  method in
  the future)

• Lucrative handshakes…
  how to partner up with
  specific local businesses that are overflowing with your potential
  customers…
  real customers who are more than likely looking for a new hairstyle
  today! You
  can even use this technique to steal customers from your biggest
  competitor
  too…

• How
  to turn your employees into a driven sales
  force… using incentives, competitions and prizes

• Radio
  ga-ga… how to get free promotions and
  publicity from local radio stations, and getting new customers without
  the
  usual ignored advertising methods that people tune out of their ears

And
really, there’s just so much more inside… including
dozens of tricks, tips, short-cuts, resources and ways to save money
and time
in the process.

And in case you were wondering,
here is…

You
will find this guide effective because…

• It
  is NOT
  about
  spending thousands on useless
  advertising
• It
  is NOT about
  slashing prices and running
  sales
• It
  is NOT about downsizing
  or firing staff
• It
  shares the same underground marketing
  techniques used by the top 10% of successful salons in the
  country
• It
  uses a mixture of clever sales and persuasion
  devices to entice people into your salon for the first time, and keep
  them
  coming back for more
• It
  allows you to actually RAISE prices,
  pick and choose your customers, become an exclusive service and never
  worry
  about sales slumps again
• It
  brings in loyal,
  lifelong repeat customers
  for FREE (most
  of the time)
• It
  sets
  you apart from the competition,
  even if you basically offer the same service and experience… and even
  if your
  salon isn’t as “fancy” or as big as theirs

Which
means…

Finally
You Will Be Able
To:

• Know
  exactly how much profit you will be
  making this month, next month and all year… so you can get better
  funding,
  sleep at night, and avoid laying off and losing your best stylists
• Grow
  your salon’s business and invest profits
  (or easily get a low rate loan) to open a new branch in a different
  location
• Spend
  less time bailing the water out of your
  sinking ship, and actually enjoy the lifestyle, the money and the
  freedom that
  owning a successful salon business can offer you
• Save
  yourself some grey hairs and early
  wrinkles… by cutting out the choking stress of trying to save a dying
  business

When you put it all together,
it’s safe to say…

No Other
Method, Solution
Or Service Comes Close To This. Here’s Why…

It
saves you time and money... no more wasting
cash
on advertising that doesn’t work, no more spending all your time and
energy on
products and services that are losing you cash.

It
uses techniques that your competition aren’t using… you
don’t need to spend thousands on adverts, or have a global brand name
to
succeed with your salon. You simply need a way to reach new customers
cost
effectively, and keep them coming back over and over.

It
doesn’t require outside consultants or companies…
some marketing and PR companies will cost you several small loans
before you
see your first new customer as a result. This system you’re getting
today is
practically free in comparison, and it usually delivers far more
measurable
results.

You
can get started today… no waiting for months
of meetings to take place, no waiting for the post to arrive, no back
and forth
phone calls. You can literally pick this up today and start picking out
new
tricks and methods to get more customers through your door tomorrow.

There’s zero risk… you won’t risk a single
penny
with your investment in this program, unlike many other services which
charge
thousands, and certainly don’t offer the same kind of reassurance or
guarantee.

How To
Get Started:

To
grab this COMPLETE salon profit blueprint, there’s a
download link below. Once you’ve clicked that link, you’ll be taken to
the
order screen to make a secure payment.

You
will then be sent to a Thank You page with the
simple download instructions
within seconds.

That
means you can literally get started today… no
waiting for the postman for the next few days!

The
material is available to read online so simply
download to your computer, or print off. So no matter what, you’ll
always have
a backup copy if you need it.

So
there’s one last question for
you…

What
Price Would You Put On
Saving At Least One Profitable, Respected, Popular And Buzzing Salon
This Year?

What
would it mean if you lost your current business?
Could you cope with going back to a regular day job taking orders from
someone
else?

Just
think of all the admin and waiting time to set up
another salon in the future. It’s far easier to hold onto what you’ve
got, than
trying to build it all back up from scratch again, right?

And
besides, it won’t be so easy next time around… as
lenders won’t be so keen to back you after a first failed attempt.

On
the other hand, what would it mean if you kept your
current business, and you found just ten new regular customers this
month?

This system is more than capable
of getting you an extra
ten customers per month. So look at the numbers and see if it makes
sense…

Month	#No of New Customers	#Total No of Repeat Customers	Total New Revenue (Ave of $150 per customer
1	10	10	$1500
2	10	20	$3000
3	10	30	$4500

That
puts things into perspective, doesn’t it?

Seriously,
those numbers are conservative when you use
this system. But even so, what would an extra $4500 in revenue do for
your
business?

What’s
the worst case scenario?

Maybe
you only get five new customers as a result of this.
What does that compare to potentially losing five more customers by not
taking
action instead?

What’s
it worth to you, personally? What does that success
offer you, your friends and your family?

Maybe
you’re not the only one riding on your salon’s
success. Maybe you have mouths to feed. Maybe you just can’t stand
being
labelled as a failure?

What
would life look like with a wildly profitable salon
buzzing away in the background? All that free time, extra
cash, excitement,
pride. Those are worth fighting for, right?

What
if you ended up with two or three salons? How much
money would that make you? What would you do with that money? Do you
think life
would start to look a bit different, and feel different, with that kind
of
money rolling in each day?

With
all that in mind, wouldn’t you say its worth a little
bit of spare pocket change to invest in my guide?

Of course it is! Right?

Well The
Good News Is, With
This Guide, You’ll Be Able To Get There Without
Spending Hundreds…

…and
without spending months wasting time and money on
old advertising methods that no longer work.

In
fact, the entire guide is only going to be $17
for you today.

I
would – and should – charge more.

However,
the truth is that I know the last thing you need
is another hefty bill. It’s not fair to ask for huge sums of money when
you’re
in a bind already.

Besides,
the way I see it, you’ll like it so much that
you’ll want to hire me or buy more services and products from me in the
future.
Either way, there’s no obligation or pressure.

Just
give it a shot and see what happens.

But despite how small the
investment is, I’d still like to
make sure you are totally happy and protected, with this…

Grab
your copy today, and follow the simple steps I have
created for you.

I’ll
give you an entire 60 days to give it a fair
shot. If you don’t like it, or can’t get going for whatever reason – or
even
for no reason at all – then simply shoot me a quick email and tell me
you’re
not paying for it.

I
won’t ask you any weird questions or try to convince you
to change your mind. You’ll pay nothing, and there will be no hard
feelings.

I
know this guarantee will be abused by the occasional
person, but it’s the only way I can prove to you that I really do stand
behind
my claims and this system.

I
mean, think about it…

If
this was a piece of junk, why would I offer such a
solid guarantee? There’s only one reason I’m offering this risk free
trial…

…
because I know you’ll love it and I wouldn’t be able
to buy it back off you at twice the price!

But
I’ll let YOU be the judge of that, once you get
started.

So
what are you waiting for? Isn’t it time you showed your
friends and family what you’re capable of? Isn’t it time you put your
own
stress levels to bed, and finally got a good night’s sleep?

If so, then…

Here’s
How You Can Get
Instant Access Today:

To
grab this COMPLETE guide to Marketing For Hair Salons system,
there’s an order button below. Once you’ve clicked that button, you’ll
be taken
to the order screen to make a secure payment.

You
will then be able to download your Ebook within
seconds. That means you
can literally get started today… no waiting
for the postman for the next few days!

The
material is available to read online and to download
to your computer. So no matter what, you’ll always have a backup copy
if you
need it.

“The
Complete Guide To Hair Salon Profits”

(All
you need is a credit card, no special Internet
accounts or anything like that. And it’s totally secure.)

Instant download access

You
can be reading this e-book in
as little as 5 minutes from now! This
is an electronic book (e-book)
that can be downloaded to your computer in a flash! Produced
in .pdf format and available for instant download.


Delivery
time will vary depending on the type and quality of your computer
equipment and internet connection. 

All the best,

Ben Barker

P.S.

And with a 60
day
risk free trial, you can simply give it a shot
and see how quick and
easy it is to turn your salon around in record time.

Give it a test drive and see
what happens. There’s no
pressure. What’s the worst that can happen? You only get a few more
clients
this month… which could translate into a few extra hundred a month in
profit?
For such a small investment of just $17, is that really such a bad deal?

Just remember, it’s
far easier to keep a business
alive than it is trying to start again… there’s just too much hassle,
admin,
begging the banks (who won’t touch you with a 10ft stick the second
time
around.)

You don’t want that, neither do
I. So give this a shot
and see what happens instead. I think you’ll be pleasantly surprised
with how
quickly you will start to see the cash coming back in.

There’s obviously a lot riding
on your success… not
just the pride and freedom for yourself, but the pressure of friends
and family
to support too. If not for yourself, do it for them. Do it for the
quality time
you’ll be able to spend with them.

Who knows, this time next year,
you could be sat on
three or four new salons and on your way to the big league. Can you
imagine
what that would do for your self-confidence, mood and welfare?

Get started today, and see how
far you can go.